Rollsigns from Canadian Airlines
Shuttle Buses
This mint condition mylar
rollsign, printed by
Transign, was designed
for one of their shuttle
buses, possibly an
employee shuttle. The
"Canadian" logo is the
only exposure on it. The
sign has no print date.
Canadian Airlines Corporation, under the parent company of Canadian Airlines International, was formed on March
27, 1987 when Pacific Western Airlines purchased Canadian Pacific Airlines (CP Air) and its subsidiaries. The system
adopted the Canadian logo and a new livery for its planes upon its inception. The chevron for the letter placement
was a tricky play on the word so that it would mean the same in both English and French (Canadian / Canadien).
Canadian Airlines had major hubs in Vancouver, Calgary, Toronto and Montreal. In 1989, they expanded their service
to Europe and the United Kingdom after acquiring Wardair. After the airline industry slump in 1991, the company
explored financial restructuring plans. On November 1, 1996, a widespread restructuring plan was unveiled by the
president and CEO at the time, Kevin Benson. It went well at first, but the Asian economic downturn in 1998 continued
to impact service. In 1999, Canadian Airlines adopted a short lived new "proud wings" livery for its planes featuring a
large Canada goose across the tail end. Very few of the plane got this new livery before the carrier dissolved. After
continued poor performance and several proposals to save the company, Canadian Airlines was bought by Air
Canada in 2000. After the acquisition, some former Canadian Airlines planes sported a hybrid livery, where the
Canadian logo was near the front, but with black and red Air Canada maple leaf logo on the tail.