Rollsigns from Canadian Airlines
Shuttle Buses
This mint condition mylar
rollsign, printed by
Transign, was designed
for one of their shuttle
buses, possibly an
employee shuttle. The
"Canadian" logo is the
only exposure on it. The
sign has no print date.
Canadian Airlines Corporation, under the parent company of Canadian Airlines International, was
formed on March 27, 1987 when Pacific Western Airlines purchased Canadian Pacific Airlines
(CP Air) and its subsidiaries. The system adopted the Canadian logo and a new livery for its planes
upon its inception. The chevron for the letter placement was a tricky play on the word so that it would
mean the same in both English and French (Canadian / Canadien). Canadian Airlines had major
hubs in Vancouver, Calgary, Toronto and Montreal. In 1989, they expanded their service to Europe
and the United Kingdom after acquiring Wardair. After the airline industry slump in 1991, the company
explored financial restructuring plans. On November 1, 1996, a widespread restructuring plan was
unveiled by the president and CEO at the time, Kevin Benson. It went well at first, but the Asian
economic downturn in 1998 continued to impact service. In 1999, Canadian Airlines adopted a short
lived new "proud wings" livery for its planes featuring a large Canada goose across the tail end. Very
few of the planes got this new livery before the carrier dissolved. After continued poor performance
and several proposals to save the company, Canadian Airlines was bought by Air Canada in 2000.
After the acquisition, some former Canadian Airlines planes sported a hybrid livery, where the
Canadian logo was near the front, but with black and red Air Canada maple leaf logo on the tail.