Rollsigns from Starr Tours
Trenton, New Jersey
This mylar front destination sign was removed from
retired Starr Tours 1997 built MCI 102-DL3 #152. The
sign has no sign tag or print date. It has 30 exposures.
Starr Tours began its long history in 1947 with two transit buses that provided route service between
Trenton and Hightstown, NJ. The 1950s era was responsible for Starr’s growth of its charter fleet as air
conditioning and on-board lavatories were introduced into its fleet of coaches. Tours for groups and
individuals were introduced in the 1960s with the New York World’s Fair and several new long distance
vacation and sightseeing bus trips. In 1969, Gilbert Sussman, Starr’s founder passed away and the
business was eventually taken over and run by Gil’s son-in-law, Alan Glickman and Gil’s son, Mitchell
Sussman. When Atlantic City casinos revolutionized the motorcoach industry in the late seventies,
Starr was the leader and its fleet grew larger. The 1980s and 1990s gave Starr travelers more than
motorcoach transportation with the introduction of fly and cruise vacations. Starr quickly became one of
the largest operators of daily excursions and vacation trips in the United States. In late 2008, after 60
years, the decision was made to drop the “Tours” off the name and be formally called “Starr,” making
the company name match the simplified name that was shown on all the fleet's coaches. Additionally, at
this time, Starr consolidated both the Trenton, NJ Tour and Transit divisions into a newly renovated
headquarters. This merger allowed the system to strengthen communications and execution across the
network. Recently, Starr announced their purchase of Seniortours. Since 1978, Seniortours has been
a packaged tour operator for more mature adult travelers offering a complete line of deluxe escorted
vacation packages with destinations in the United States, Canada and abroad. The acquisition
provides Starr with the opportunity to geographically expand its customer base of motorcoach tour
travelers, Travel Agents, and Community Group Leaders in the central and southern New Jersey
regions. Today, Starr is one of the largest family-owned bus companies in the United States. Now, deep
into its 3rd generation, Alan and Renee Glickman along with Peter and Sandy Borowsky, the Glickman's
daughter and son-in-law operate the business along with the help of over one hundred employees.
Retired Starr Tours 1997 built MCI 102-DL3 #152, still displaying the
rollsign shown here, is seen in a scrap yard in northeast Pennsylvania
on April 13, 2021. (Photo by Peter Huffman. Used with permission.)
This rollsign and use of the photo was
graciously donated to Rollsign Gallery
by Peter Huffman. Thank you!